You can use AI to help write the emails, social posts, and other content you need to promote your product or service.
A marketing kit is a collection of things you use to promote a product, service, or event. It might include emails, social posts, a sales page, and product images.
An AI generator is a tool that uses artificial intelligence to create a draft based on information you give it. Tell it about your product, and it can help you write an email or social post.
Pagewheel’s Copy Packs can create those written pieces. Describe your product, choose what you need, and review the draft. Make it sound like you, then copy it into your email service or social media account when you’re ready to share it.
For my first book, 101 Kids Activities That Are the Bestest, Funnest Ever!, we offered a six-month play guide as a preorder gift. The book gave families the activities. The guide helped them decide what to do and when.
If I were making a marketing kit for that book launch using today’s AI tools, here are some things I could create with Copy Packs or another AI writing tool:
- A book announcement email: Introduce the book to parents and share the six-month play guide offered with preorders.
- A preorder bonus email: Explain what’s in the play guide and how someone who preordered could claim it.
- Social posts: Share an activity from the book, such as the sticky-note pom-pom maze, and point readers to the book.
- A Pinterest description: Write a short description to go with a photo of the book or an activity.
- A video script: Show how to make the egg-carton glider from the book and tell viewers where to find more activities.
- A blog post: Share an activity families can try and explain that the book includes ways to adapt activities for younger and older kids.
- Book-page copy: Describe who the book is for, what’s inside, and where to buy it. For a preorder page, I could also explain the play-guide bonus.
I’d add the book cover or photos of the activities to the posts. Copy Packs can help write the words; I’d add the images separately.
A sample marketing kit for a health coach
Now let’s look at a different kind of offer. Say a health coach has a Mediterranean-style meal-planning program for people working toward weight-loss goals. This week, the coach wants to help people plan dinner on busy nights.
Here’s what one week of that marketing kit could look like:
Monday: An email
Subject: Make dinner easier this week
Meal planning doesn’t have to mean planning every bite. Start by choosing three dinners you can make on busy nights. Write down the ingredients, then leave room for leftovers or a change of plans.
If you’d like help building a Mediterranean-style meal plan that fits your routine, take a look at my program. [Add your program link.]
Wednesday: A social post
Busy week ahead? Pick three dinners before the week starts and make a list of what you’ll need. Leave room for leftovers. You don’t need a perfect plan—you need one you’ll use.
Want help putting a Mediterranean-style meal plan together? Take a look at my program. [Add your program link.]
Friday: A short video script
[Show a piece of paper with three spaces for dinners.]
“Not sure what to make for dinner this week? Start here. Write down three dinners you can make on busy nights, then list the ingredients. Leave a night open for leftovers or a change of plans. If you’d like help making a meal plan that fits your routine, check out my program.”
Those three pieces talk about the same problem in different ways. Next week, the coach could build another set around grocery shopping, cooking for a family, or what to do when plans change.
All three pieces could be written with Pagewheel’s Copy Packs or another AI writing tool. Give it the offer, the audience, and the idea you want to talk about. Then ask for the pieces you need.
Make your own marketing kit
Start with what you’re selling. List the problems it solves, the people it helps, the questions they ask, and related challenges. Real stories and customer reviews can give you ideas, too.
Pick one idea and choose a few ways to talk about it. An email, a social post, and a video can all cover the same topic. That group of pieces is sometimes called a content cluster. You can make another group around a different idea.
Use Pagewheel or another AI tool
In Pagewheel: From your dashboard, click Get Your Copy Packs. Add a link or description of your offer, then choose the kinds of content you want, such as emails, social posts, or video scripts. Fill in any other fields shown and click Take Me To My Copy. Some options are marked Pro.
With another AI writing tool, you can describe your offer, the people you want to reach, and the idea you want to share. Ask it to draft the pieces you need.
Try this prompt: “I sell [product or service] for [audience]. I want to help them with [one problem]. Write an email, a social post, and a short video script. Invite readers to [the next action you want them to take].”
Whichever tool you use, read the drafts and make them sound like you. Check the details and links, and remove any invented stories, reviews, or promises.
When you’re happy with the copy, add your link and copy it into your email service or social platform.
Start with one idea
A marketing kit doesn’t have to be complicated. Start with one offer and one question or problem your audience has.
Use Pagewheel’s Copy Packs or another AI tool to help turn that idea into a few pieces of content. Make the words your own, share them, and build on your kit as you go.
