Even if you self-publish, you need offer pages that build long-term relationships — not just a single book sale.
A book is the start of a relationship, not the end of a transaction.
The seven funnels, briefly
You don’t need all seven on day one. Start with the first and layer the rest in as your list grows.
- Free chapter opt-in
- Launch pre-order funnel
- Book + bonus bundle
- Post-purchase upsell
- Book-to-course ascension
- Speaking / coaching application funnel
- Affiliate and referral funnel
Start with the free chapter
A free chapter opt-in is the lowest-friction way to start building a list from readers who haven’t bought yet.
